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“Starting a Membership Program: Is it Right for YOUR Business?” by Ali Brown

Membership/continuity programs are very popular on the Web. The trend started years ago with book-of-the-month clubs, and today it’s the most popular way to sell products ranging from beauty supplies to wine (I’m in a wine club myself), and services ranging from personal fitness to coaching. You can make great money with membership/continuity programs, but it takes time and dedication.

Here’s how it works for you as a business owner: Jane or Joe joins your monthly membership or widget-of-the-month club, and that one purchase gives YOU recurring income. You will now get “automatic” sales from ONE purchase transaction instead of going back and trying to get folks to buy from you again and again.

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