The 500 billion dollar beauty industry was begging for disruption, as products had been sold the same way for decades. Cue Katia Beauchamp with her revolutionary beauty box subscription idea: Birchbox. This gal was ready to make waves. And she did. The company grew rapidly, hitting its five-year plan in just seven months. Today Birchbox has more than 1 million subscribers, 4 million customers, 800 beauty and grooming brand partners, operations in six countries, and stores in New York City and Paris. Katia walks us through how she did it on this episode of Glambition Radio.
