“5 Ways to Encourage Client Loyalty”
As you’re building your business’ client base, it’s much more efficient to cultivate relationships with long-term clients (the kind you’d go steady with if they were men) as opposed to clients who buy from you once and then disappear (much like a one-time date). Establishing a loyal client base frees you up to spend more time earning money (that is why you’re in business, after all, right?) and meeting current clients’ needs—with less time spent hustling to market yourself and find new prospects.
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Ask Ali: "What is the quickest and most effective way to get my first client?”
Question: “I am starting up my own social media management company. What is the quickest and most effective way to get my first client?”
– Colleen Lilly, Minneapolis, Minn.
Ali’s answer: Thanks for your question Colleen. These days, it’s easy to get caught up in your website and the latest online trends to market your business. With your expertise in social media, I’m sure you’re privy to these tools, and that’s great! But for the most part, getting immediate cash flow still comes down to good old fashioned referrals and word-of-mouth marketing.
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