"5 Ways to Encourage Client Loyalty" by Ali Brown

“5 Ways to Encourage Client Loyalty”

As you’re building your business’ client base, it’s much more efficient to cultivate relationships with long-term clients (the kind you’d go steady with if they were men) as opposed to clients who buy from you once and then disappear (much like a one-time date). Establishing a loyal client base frees you up to spend more time earning money (that is why you’re in business, after all, right?) and meeting current clients’ needs—with less time spent hustling to market yourself and find new prospects.