“7 Steps to Launching Your New Product or Program” by Ali Brown

January 23, 2014

Launching my Glambition™ Radio show on iTunes this week got me thinking that now would be a great time to share some easy but effective tips on how to launch a new product, program or service.

What I see happen a lot when people are launching something new for the first time is that they mention their new offering in their ezine (email newsletter) and that’s it. Then they wonder why they don’t get a rush of sales.

The trick is actually planning a launch sequence. You will get more dramatic results when you do this, and well-planned launches are a super opportunity to rack up a ton of sales in a short time.

"11 Quick (and Good) Content Ideas for Your Ezine or Blog" by Ali Brown

February 7, 2013

Publishing articles, especially via an ezine or blog, is the ideal opportunity to showcase your business. By sharing your knowledge and expertise, you build credibility as an expert, while spreading the word about your services and products.
While I’m sure that sometimes you have dozens of content ideas, I bet other times you find yourself staring at a blank computer screen, grumbling that it’s publishing time again. Well, have no fear! Here are 11 quick (and good) content ideas for when you’re in a pinch.

• Give real-life success stories. Describe a problem you’ve solved for a client/customer, and use that as a springboard to offer more general advice.

"7 Ways to Get the Most Out of Publishing an Ezine" by Ali Brown

January 31, 2013

Recent studies confirm that consumers and business owners alike still prefer email marketing as the #1 way of communicating about new products and services.
But for the most part, only retail chains or “daily deal” type sites can get away with straight promotional emails.
For small business owners and solo-preneurs like us, the ezine rules. What’s an ezine? Well, if you’re reading this article in my Spotlight then you’re reading one!

“Your Fortune is in the Follow Up!” By Ali Brown

November 15, 2012

Most business owners are good at making an offer to prospects or reaching out to new customers. It’s the follow-up where they fall down. Why? Because they figure, “if they wanted my services, they’d finish the transaction,” or they worry, “if I bother them too much, I’ll come off as needy.”
Here’s the thing: While you’re worrying about bugging a prospective customer or telling yourself that maybe “they’re just not that into me,” someone else is following up and sealing the deal!
“No” is just a little bump on the road to “yes.”
Remember that most people do need time to make a decision, but they also need to hear/see/feel your message repeatedly.

Displaying 4 Posts categorized under Ezine