This year, my team and I quickly became aware that being “liked” on Facebook was great—but being “shared” was even better.
In fact, there’s a super-simple trick we started using on Facebook this past March that increased our “likes” by 359%, our “comments” by 525% and our “shares” by get this—1,843%. (Hint: It’s not Facebook ads. It didn’t cost us a dime. And, it doesn’t involve having twin babies ;))