In the world of marketing, your first impression – your headline – can lead to either sales success…or failure. It’s important to realize that headlines work best when they appeal to your reader’s interests (not yours).

Not only can headlines grab attention, they can also make your message easy to read, convey your main selling points, and lead your customer to a sale. Remember, you want to go for a bold statement that the reader can’t pass up!

Here are 9 easy headline formulas I use all the time: