When competition swarms around, it can be good in many ways, as it gets you to raise your game.
But most often, it actually keeps you playing small … because then often your entire focus becomes marketing.
And that’s exhausting.
Why?
Because someone else will always have…
Cooler videos.
A larger following.
Greater exposure.
More cash to market.
Better ads.
More posts.
A larger team.
Lower prices.
More famous friends.