Question: “Lots of companies seem to use blogs these days, in a business such as mine. It’s hard to figure out what to put in such a publication… giving away recipes isn’t an option!”

– Gabrielle Murphy, Sprinkles Cake House, Surrey B.C., Canada

Ali’s answer: Hi Gabrielle. Thanks for your question! You’d be surprised how many different angles you can generate for your blog that won’t give away your golden egg, but will still offer HIGH value to your readers. Remember, the purpose of your blog is to showcase your knowledge and expertise and stay connected with your readers—and constantly churning out recipes might not be the best way to achieve those two objectives.