Your marketing message is your ‘elevator pitch’. It’s a short, concise way to tell people what you do. Done well, it can turn a stranger into a potential client. But if it’s not well-crafted, it can actually kill your credibility, and turn people away.

When a struggling entrepreneur comes to me for help with their marketing, I make our first order of business to review their marketing message. I do this because it’s often the Achilles’ Heel in a business that’s plateaued, and it’s a simple fix that doesn’t cost a penny to implement.