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“How to Narrow Down Your Target Market” by Ali Brown

One of the most common mistakes I see business owners make is refusing to narrow down their target market, or decide on their market. When I make the suggestion, some people get very uncomfortable. The main fear sounds something like this: “I’m not going to turn people away—EVERYONE can buy my product/use my services!”
You’re right to believe in the value of your product or service as something that will benefit many and all people. BUT, think of it this way…
Marketing is a lot like fishing.

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