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“Perfection Kills Ideas, and Money Likes Speed… So Rev It Up!” by Ali Brown

One of my original marketing mentors was Dan Kennedy—the grumpy old guy on the bull. That’s not only who I learned powerful direct marketing principles from, but more importantly, I learned the saying, “Good is good enough.”

When I first heard that, I was taken aback. You mean I’m not supposed to keep trying and working on things over and over and getting it as perfect as possible before I send it out or launch it? I’m not even required to have the “entire plan” mapped out and ready before I take a step?

So many of us are perfectionists, taking forever to write an article, design a business card, or launch a new product.

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