PART 3: Your Sales (The Conversion)
If you misread that as “conversation”, then you’re right too. Sales today is more about having a conversation with your leads, versus the old way of shoving your offer in their face. (I like to think of it as the more human, dare I say feminine, angle of business that’s taken over. We’ve totally evolved.)
For some of you with simple products, driving your peeps to buy is as simple as showing them the goods and giving them a simple description and a way to buy.