If you’re like most solo-preneurs who offer a basic service in your business, you likely got started by just pounding the pavement to hustle up some clients. Then, you began to receive word-of-mouth referrals. And then, perhaps you put up a website and began using email and social media to promote your services.
While these methods can surely work, there are probably nights you wake up at 2 a.m. worrying, “Where are my next clients/customers coming from?”