Every day, Twitter is abuzz with clever comments from the likes of everyone from Rihanna to Martha Stewart to Seth Godin. It’s an equal playing field where people are free to share and discuss any topic under the sun. And, with 140 million users, it’s a great way for entrepreneurs to get known and connect with potential customers.
But, many business owners fall into the trap of using Twitter as a soapbox, rather than a tool for conversation. Below are five Tweet formulas to try that will engage your clients and customers.