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“Get Your Practice Started with Beta Clients” by Ali Brown

In my Elevate online business training program, one strategy I often recommend is to take on a Beta Client—this is a practice client you can take on pro bono, or for a small fee. The point of a Beta Client is to introduce your services out in the real world, and generate word-of-mouth referrals.

Taking on a Beta Client might not be for everyone, but if you’re just starting out, it can be a great way to get the word out about your business fast. And implementing this strategy during the slow holiday period could prove to pay off in the new year with a few new clients.

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