"7 Ways to Get the Most Out of Publishing an Ezine" by Ali Brown

Recent studies confirm that consumers and business owners alike still prefer email marketing as the #1 way of communicating about new products and services.
But for the most part, only retail chains or “daily deal” type sites can get away with straight promotional emails.
For small business owners and solo-preneurs like us, the ezine rules. What’s an ezine? Well, if you’re reading this article in my Spotlight then you’re reading one!