Did you know that the #1 activity people are doing online these days is watching videos? Here’s why…
Web video is a great way to stimulate the senses of your audience. Each of us absorbs information differently. Some people learn better by hearing, others by seeing, and still others by reading. So if you aren’t yet thinking about ways to market with video, you’re ignoring a very compelling communication channel.
So why isn’t everyone creating a web video presence? A few reasons I hear from my clients are:
1) You don’t like being in front of a camera.
2) You don’t have the technical competency to shoot, edit and post video footage.
3) You can’t afford to buy the equipment and software you think you need.
Well, the great news is, making a web video does not require expensive gear, tech-geek prowess, or you to magically morph into the perfect TV persona.
I’ve broken down the process into 4 easy steps, so you can get a web video up in no time!
STEP 1: Examine Your Goods
If you own a digital camera, you’re already equipped with all you need to film a web video. Most digital cameras have a video feature, and you might want to check your cell phone as well—a lot of the new models shoot video. But for best results, pick up a solid, small video camera like the Flip Mino, which shoots and then plugs right into your computer for instant upload to your desktop. My team and I use the Kodak Zi8 because you can plug in an external mic for best sound quality.
STEP 2: Shoot to Minimize Errors
To keep your editing process simple, I highly suggest breaking up your shoots into small chunks versus doing one long take. That way you reduce your chance of errors and you won’t have to bother with cutting out parts that are boring, or have any blunders.
Here’s how to segment out your video: Let’s say you have an intro, then point #1, point #2, Point #3, the call to action, then contact information. Write up a loose script that you can follow as you shoot each take, or keep an outline nearby so you can reduce room for errors. In Step 3, you’ll see how beautifully these short takes will work with transition slides to pull together a really polished video.
Wear solid colors that pop, and powder your face if your skin gets shiny. And a big time-saving tip: Try to shoot more than one video at once. Often what takes the most time is all the setup, so you’ll save time in the end. (And ladies, why not only do your hair and makeup once?)
Step 3: Create Slides to Aid Your Message (or Replace You)
PowerPoint slides are a great way to elevate the quality of your videos, and it’s also perfect for those of you who are too shy to get in front of the camera. If this is you, all you need to do is put together a nice-looking PowerPoint presentation and narrate over as you click through your presentation.
Let’s say you do want to be the star. PowerPoint slides are a great way to cleanly transition between your points and reinforce your key messages (like your pitch, your website, etc.).
A basic slide setup would look like:
1. Introduction Slide: include your topic, name, website.
2. Title Sequences: this gives your video a sense of structure, as you present the information (ex. Lesson #1, Question #1, Problem #1, etc.). Keep this to a minimum though, maybe 2 to 3 max.
3. Call-to-Action: tell your viewers what to DO next. (Should they go to a certain web page to learn more? Call your toll-free number? Click on a link elsewhere on the page the video will be posted on?)
Another idea for those of you who are shy is to instead (and sometimes even better) feature your star clients and highlight their successes.
Step 4: Edit Your Video and Post It Online
These days, there are many free, user-friendly options for editing your video. Two popular and simple ones are Microsoft Movie Maker and Apple iMovie. For more fancy editing and effects, take a look at Apple’s Final Cut. Take an hour or two to go through some of the built-in tutorials and you’ll be uploading a stellar sales video in no time!
Post your video online using YouTube or other easy upload sites like Vimeo.com, where you can then fetch the embed code and put the video on your own site easily. And also consider Facebook which has the even better viral effect.
All the Ways You Can Use Video Now
A few ideas are: for your home page as a welcome/intro to your site, explaining a specific service or product, driving traffic from Facebook and YouTube to your website, motivating people to sign up for your teleseminar or webinar, as a replacement for a long-form sales letter, or as a thank you message to your clients. And that’s just a start! Don’t wait… record your first video as soon as possible, and get it up there.
© 2011 Ali International, LLC
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