From kitchen table startups to multimillionaire mom-preneurs, more women are taking control of their lives and shaping their own destinies today than ever before.
And the statistics are showing it…
We ladies are launching startups at nearly three times the national average rate in the U.S. And according to the Bureau of Labor Statistics, that leads to the fact that MORE than half the new small business jobs expected to be created by 2018 will be from women-owned firms.
When it comes to marketing your business via social media, Facebook, and Twitter get most of the hype. But, LinkedIn is a powerful tool for attracting new clients to your business and impressing your current ones, especially if you are a service provider.
Think of LinkedIn as a more professional version of Facebook where you can post links and status updates, join groups, and connect with key players in your industry, and stay in touch with people in your professional circles.
Here are five steps to creating a LinkedIn profile that can grow your client list:
If you missed my Marketing Mastery Workshop online event, which took place LIVE on Tuesday, I have some good news…
On the plus side, we had a record number of attendees participating! But, the bad news is we are hearing from so many of you that you weren’t able to access the live broadcast due to some technical difficulties. We apologize for that.
To meet the overwhelming demand, and to mix things up a bit, here’s what I’ve decided to do…
Whenever I’m feeling stuck and want to attract new and better ideas or opportunities, I clean out my file cabinet.
Yes. That’s one big secret!
I clean out my file cabinet.
Can’t explain exactly how it works, but it does.
Just last week, I wanted to get back to working on a project, but was feeling totally resistant. I told myself at least I would pull out the file to work on later, so it would be in my face on my desk all day.
I’m really excited to share a new book with you by my friend and trusted colleague Joy Chudacoff. (I handpicked Joy to come on board as one of the coaches of my online business training program Elevate. She’s not only one of my rock star former clients, but a gifted coach, who is said to have “x-ray vision” when it comes to helping women discover their big ideas, dreams and goals.)
Joy says, “Somewhere between the ages of thirty-eight to fifty-five women begin to feel a restlessness, a shift, a change of some sort going on inside.
I once had a conversation with a client who was in complete overwhelm with her business. I walked her through my priority process, which helped greatly, but she still needed some clarity around making a major decision about a next step.
“I feel like I’m out of control and I don’t even have time to spend on making sure this is the right decision,” she said.
“Do you want me to tell you what to do?” I asked.
Every day, Twitter is abuzz with clever comments from the likes of everyone from Rihanna to Martha Stewart to Seth Godin. It’s an equal playing field where people are free to share and discuss any topic under the sun. And, with 140 million users, it’s a great way for entrepreneurs to get known and connect with potential customers.
But, many business owners fall into the trap of using Twitter as a soapbox, rather than a tool for conversation. Below are five Tweet formulas to try that will engage your clients and customers.
It pays to play to your strengths. But how do you pinpoint the areas that will increase revenue and earn you more money? Simple: by following Pareto’s Principle.
Developed by Italian economist and sociologist Vilfredo Pareto, this short, simple rule states that 80% of our results come from 20% of our activity.
A list of prospects will be one of your biggest assets as you build your business. It gives you the power of marketing one-to-many instead of one-to-one.
There are several ways to build your list, and something you’ll definitely need is an opt-in page. (An opt-in page is a web page with an offer and a form that online users can fill out, telling you their name, email address, and other contact information.)
But take warning: If you want people to actually sign up for what you are offering, there are several must-have items you must incorporate into your opt-in page to make sure it works and inspires ACTION.
As a smart entrepreneur, you know that if you want to grow your business—not just to survive, but to actually thrive and prosper—then you MUST grow your list.
My list is hands down one of my most valuable assets. With over 75,000 members, it’s played a CENTRAL role in allowing me to grow from a barely-six-figure venture into one that today brings in millions of dollars a year.
But, I’m not talking about filling up your mailing list with everybody and anybody. The real trick is adding the right prospects to your list—qualified leads who are interested in what you’re offering.
