My colleague David Avrin has written a terrific new book aimed at helping business owners and professionals raise their visibility and stand out among their competitors. It’s Not Who You Know, It’s Who Knows You! – The Small Business Guide to Raising Your Profits by Raising Your Profile (©2009 John Wiley and Sons) is a great book filled with clever ideas, profound insights and real-world examples of companies that successfully found their niche and rode it to great success. It’s not a traditional “how-to” guide, but more of a “how-can-you” stand out and become top-of-mind with your top prospects. It’s an entertaining and thought-provoking book.
Known as “The Visibility Coach,” David’s new marketing book has received praise from such notable business/marketing authors as Ken Blanchard, Keith Ferrazzi, Shep Hyken, Al Ries, Joe Calloway, Jack Trout and Mark Sanborn.
The book launches nationally Tuesday, December 1st. It’s available at bookstores nationwide, or you help make this a best-seller by buying it online on December 1st through any online book retailer or you can access a list of all the major online retailers by clicking: www.visibilitycoach.com/bookstore