Are your current marketing campaigns going the distance? With the ever-changing scope of media, it can be difficult to pinpoint the best strategy. But this article from the Washington Post clues us in to the new direction of marketing tactics:
“Companies of all kinds–from retailers to restaurants–are discovering that it’s no longer enough to blast out marketing pitches touting the virtues of your company’s products and services. You need to create a marketing campaign that entertains, educates and adds value to your customers’ lives.”
Read the full article in the Washington Post.