One phone call CAN change your life. And Abby Lou Walker’s passion for high heels paid off in a big way. After years of success in the corporate world feeling empty and unsatisfied, she set out on a quest for something to make her feel alive again. And what started as a “hobby” business (while being a full-time working mom), turned into a single-product company with multi-million dollar annual sales.

Abby’s ingenious product helps women wear the heels they love up to 4x longer without pain. After Google-searching “how to prevent high heel pain”, Abby stumbled across a forum where women were discussing a hard-to-find insole product called Insolia.