branding Archives - Glambition Radio

Displaying 4 Posts categorized under branding

Liz Dennery Sanders, Branding Expert + Founder of SheBrand — Glambition Radio Episode 133 with Ali Brown

Real expert. Real deal. Real cool. So rare to find these days. After years of running a Hollywood PR agency that got designer brands into celebrity hands, today Liz Dennery Sanders builds her clients strong, compelling brands that resonate. And she’s sharing her story and tips on Glambition Radio.

Liz was one of the first publicists out there to build relationships between brands and high-profile women, working with icons like Halle Berry, Sharon Stone, Cindy Crawford, Heidi Klum, and Gwyneth Paltrow. Sarah Jessica Parker called her up asking her to dress her for the ballet.

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Laura Ries, Branding Expert, this week on Glambition Radio with Ali Brown

What is a brand? A great logo? The look-and-feel of your website?

Those things are important, but wait until you hear what branding expert Laura Ries has to say about it.

She is the co-founder of the consulting firm Ries & Ries with her father, Al Ries. I first discovered her dad’s classic book, The 22 Immutable Laws of Marketing, about 15 years ago, and it really shifted how I looked at marketing and branding.

Laura and her dad have consulted with many Fortune 500 companies across the world, including Microsoft, Ford, Disney, and Frito-Lay.

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“5 Tips for Using Pinterest to Promote Your Business” by Ali Brown

Like most adolescent girls, I spent many hours in my room pinning pics  to my wall of my favorite clothes, sayings, and even pre-teen heartthrobs (John Stamos was my fav!). Images inspired me, and with the popularity of vision boards among adults today, it’s clearly an activity that we’ll never outgrow.

It’s also no wonder that Pinterest—the virtual scrapbooking site—has fast become one of the hottest social media platforms around, especially among women. TechCrunch reports that the site hit 10 million monthly unique views earlier this year—that’s faster than any other standalone site EVER!

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"Make Your Appearance Count for Your Best Success" by Ali Brown

Running a business in the new economy means that most of us spend a big chunk of our workdays behind a computer screen. And as many can attest, the longer we work from home, the fuzzier the idea of looking presentable gets. Our definition of making a good impression means we spell check our emails, rather than practice the perfect handshake. But, what happens when we land a big client meeting, or that long-awaited media interview? Below, a few tips on how to shift seamlessly between work-from-home solo-preneur to real-world, successful business owner. And don’t worry, you don’t have to compromise your authentic self to do it!

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