It makes complete sense that entrepreneurship is so attractive to women right now. The traditional work model has never been a good fit for women, especially for those raising families, so for us, being able to custom-design a business that fits the lifestyle we want is the ultimate dream.

But, being an entrepreneur requires one KEY quality: the willingness to take risks. And this is where I see many promising entrepreneurs and new business owners struggle. Especially women.

You see, when I mentor a client, she always starts out saying she is finally ready to step up and build a wildly profitable business.