One thing I love to do at my events is pull in pop culture examples of interesting business and success principles.
For example, I have a love/hate thing with Kanye West.
[Fun fact: He and I shared a celebrity house-call doctor in Los Angeles for several years. If you search hard enough online, you can hear a recording from a few years ago of my doc calling in to request a 5150 hold on Kanye. I think it’s somewhere on TMZ. Classy website they are!]
I don’t really like Kanye’s music.
Displaying 2 Posts categorized under kanye west
Laura Ries, Branding Expert, this week on Glambition Radio with Ali Brown
What is a brand? A great logo? The look-and-feel of your website?
Those things are important, but wait until you hear what branding expert Laura Ries has to say about it.
She is the co-founder of the consulting firm Ries & Ries with her father, Al Ries. I first discovered her dad’s classic book, The 22 Immutable Laws of Marketing, about 15 years ago, and it really shifted how I looked at marketing and branding.
Laura and her dad have consulted with many Fortune 500 companies across the world, including Microsoft, Ford, Disney, and Frito-Lay.
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