Physique 57 co-founder Jennifer Maanavi loved taking dance-inspired barre classes in New York City. The elegant, sophisticated movement suited her in a way the gym never did. So when the studio she loved suddenly closed, she knew someone had to keep this method alive. And she thought… ‘it might as well be me’.
Drawing on her MBA, Jennifer put together a business plan and recruited Tanya Becker, a star barre instructor. Within 20 minutes of their first meeting in 2006, Jennifer and Tanya realized they had the same vision: ‘to bring this method to women around the world’.