Just a quick final reminder about that “PR School” course I recommend that’s starting TODAY.
Seriously… I would not be sending you here unless I have received RAVE reviews from my clients, and have gotten to know its host Angela Jia Kim personally and been seriously impressed.
Angela has teamed up with former O Magazine editor Rachel Hofstetter, and this dynamic duo CANNOT be beat for delivering the course of the century for becoming a media maven.
Just a quick reminder about that summer course I recommend that’s starting next week.
It’s truly incredible what the right mentions in the right media can do for your business. Just one appearance or feature can gain you thousands of new followers and customers or clients. (And I’d say it’s a lot less stressful than orchestrating a big launch!)
But HOW do you go about this? Do you need to spend tens of thousands on a PR agency? Or can you really do this yourself?
The GOOD news is, you’ve never had more personal power to get YOURSELF into the right media channels.
That was the subject line of an email I recently sent to a private client, because I helped arrange an appearance for her on Fox News Health.
It’s truly incredible what the right mentions in the right media can do for your business. Just one appearance or feature can gain you thousands of new followers and customers or clients. (And it’s a lot less stressful than orchestrating a big launch!)
But HOW do you go about this? Do you need to spend tens of thousands on a PR agency? Or can you really do this yourself?
What is a brand? A great logo? The look-and-feel of your website?
Those things are important, but wait until you hear what branding expert Laura Ries has to say about it.
She is the co-founder of the consulting firm Ries & Ries with her father, Al Ries. I first discovered her dad’s classic book, The 22 Immutable Laws of Marketing, about 15 years ago, and it really shifted how I looked at marketing and branding.
Laura and her dad have consulted with many Fortune 500 companies across the world, including Microsoft, Ford, Disney, and Frito-Lay.
