She’d never planned to create the first-ever *organic tampon subscription service*, but it made complete sense. I mean, why hadn’t someone done this already? That’s what Alex Friedman and her cofounder Jordana Kier thought in 2015, so they decided to go for it, even though they weren’t quite sure how at first. And Alex shares their story, step by step, as my guest on this week’s #GlambitionRadio.

Our periods are something we don’t think about much. They’re just a monthly inconvenience we deal with for the majority of our lives. And once we find the products and brands we like, we typically continue to use them for decades.