This new-generation money expert isn’t going to tell you how to clip coupons or save money on gas. But she IS about learning to be smart with money and enjoy a “rich” life. Her audience is resonating with it, by way of her bestselling books including “When She Makes More”, to her chart-topping “So Money” podcast (which I’ll be a guest on in two weeks), to her monthly column in “O Magazine” and past TV shows on CNBC and other networks.

Farnoosh was the daughter of Iranian immigrants. She worked hard to earn her master’s degree, and then was living in NYC, saddled with $30,000 in student loans, and making $18 an hour at her first job.