She ignored her instincts and looked outside herself for happiness for the first four decades of her life. But overriding her intuition led to domestic abuse, failed businesses, and bankruptcy. It was Suzy Batiz’s second bankruptcy at age 40 that propelled her on a spiritual quest, where she rediscovered tapping into her own higher power for creativity and ideas.

It took her nine months to start Poo~Pourri — the ‘before-you-go’ toilet spray — and it was a slow beginning (she had to beg people people to take the product!). A year later she did $1 million in revenue, mostly by word of mouth.