That was the subject line of an email I recently sent to a private client, because I helped arrange an appearance for her on Fox News Health.
It’s truly incredible what the right mentions in the right media can do for your business. Just one appearance or feature can gain you thousands of new followers and customers or clients. (And it’s a lot less stressful than orchestrating a big launch!)
But HOW do you go about this? Do you need to spend tens of thousands on a PR agency? Or can you really do this yourself?