Question: Hi Ali, I am currently writing my first information product. After launching my product, when should I introduce another product, and how many do you recommend having? Thank you!
— Sonya Herbert, Miss Mega Marketing, Huskisson, NSW, Australia
Ali’s Answer: “Hi Sonya, and congrats on creating your first information product. Whether it’s a PDF report, an audio program, or a full home-study course, you’ll be generating passive income and also increasing your expert status! My advice on timing is to focus on ONE launch at a time.
Displaying 703 Posts written by Ali Brown
Help Me Pick My SHINE Reinvention Contest Winner
As many of you know, I announced my SHINE 2011 “Reinvent Your Business Competition” just a few weeks ago. The Grand Prize is a check for $5,000, which I’ll be handing to ONE lucky winner on-stage LIVE at SHINE, November 2-4, 2011 in Dallas, Texas.
Right now, there are 17 people in the running to win this contest. And, here’s where YOU come in…
I’d love to hear who YOU think should win my “Reinvent Your Business Competition”!
“How to Write a Sales Letter That SELLS” by Ali Brown
No matter what type of business you’re in — you’ve probably faced the challenge of trying to sell your products and services online. Maybe you have a brief description and hope the picture sells itself. Or maybe you went a little further, listing a few paragraphs, the price, and a few testimonials.
If you’re not getting the response you were expecting, it might be time try something new. And a VERY effective tool to sell online is to create a special sales page w/ a “slippery slope” sales letter.
Ask Ali: “How do I get testimonials for my company if I have no clients yet?”
Question: Ali, great to ‘meet’ you! Most people purchase based on past customer testimonials. What do you recommend for newly established entrepreneurs who are just getting started?
–Cindy Garrett, Secrets of Heaven, Ellicott City, Md.
Ali’s Answer: “Hi Cindy, and thanks for writing. I had this same problem when I launched my first product years ago which was called “Boost Business With Your Own Ezine”. Since it was my first product, I had no customers to ask for a comment, let alone a success story.
“Why the ‘Occupy Wall Street’ Mentality is Threatening to Small Business Owners Everywhere” by Ali Brown
Listen, it’s good when people shake things up. It gets us all to stop, think, and question what we’ve always accepted. And that’s what Occupy Wall Street has surely done for all of us.
It seems the biggest issue the protestors have relates to corporate favoritism that was so visible during the bail-outs. I would wholeheartedly AGREE in disgust. That IS worth protesting for.
There are archaic business models that just don’t work anymore. They have erupted to the surface to be dealt with, and it’s going to be messy. And it will take quite a while for healthy, new models to emerge into center stage.
Get More Leads and Clients Online with My New Free Report
One thing I see all too often as an entrepreneur mentor is business owners failing to use their websites properly. After all, is your website just a pretty placeholder, with your favorite color palette and attractive headshots? Or does it act like a mini sales force that makes you money 24 hours a day, 7 days a week?
The truth is, if your website is not working around the clock to engage, inform, and SELL your potential clients, it’s not doing its job.
“4 Business Plan Blunders to Avoid” by Ali Brown
When the spark of a new business idea tugs at you for weeks, one of the smartest ways to turn your inspiration into something real is to draft up a business plan. And don’t think you’re too small, or indie to have one. Even if you’re a one-woman shop, it’s a good idea to get clear on where you are today, where you plan to go, and how you plan to get there.
First, let’s take a look at WHY you want to have a business plan (BP):
1.
Ask Ali: "I Need Help Navigating the Changes that Come from Fulfilling My True Purpose"
Question: Hi Ali, I’m feeling called to follow my heart to more spiritual pursuits, perhaps a minister; big change from independent dental hygienist. How to navigate these huge changes?
—Vicky Flint, Dental Hygiene Haven, Fort Collins, Colo.
Ali’s Answer: “Hi Vicky. You’re not alone right now in searching for more meaning in your life and also more powerful ways to be of service to others. Many of us are stepping into who we need to be to help ourselves and the world through this powerful and rocky transition that’s happening through 2012 and beyond.
"57 Income Streams to Choose From!"
Whether you’re a mom-preneur running your first kitchen-table startup or an established owner of a 7-figure enterprise, what I’m about to share may surprise you…
It’s likely you are sitting on an extra $1,000 to $10,000 of potential income a month.
How do I know this? Because I’ve identified 57+ highly effective revenue streams that you could be using in your business right now. And, even if you aren’t ready to implement them all, just ONE of these ideas can skyrocket your income—and keep you competitive in today’s economy.
“5 Steps to Hosting a Stellar Biz Event” by Ali Brown
Hosting a business event is like your very own film premiere or book launch—an opportunity for greater exposure, and a powerful way to engage new clients, leverage your brand, increase profits, and generate some fantastic PR. While it can be an exhausting process, it’s usually highly rewarding when planned and executed well. Read on for vital tips and essential information to set you firmly on the path toward event hosting success.
A lucrative event needs a clear vision behind it, so you must first decide on its objectives and goals. Ask yourself the following questions:
What outcome and tangible results do I want to see from this event?
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