Years ago, my husband Brett worked for an innovative ideation startup based in Northern California.
When the creative heads wanted to cook up a few new ideas, they all locked up in the conference room and proceeded to get well baked.
(Brett said he did partake on a few occasions, but of course did not inhale.)
While the ceremony resulted in some unique ideas, they regretted never recording their sessions, because they couldn’t remember what they talked about!
When you use the word “creative”, it can connote many different perspectives.