Everyone is peeing in the pool, and it’s time to get out.
If you’ve been in this game a long time (at least several years) and think back to when you started your business, it was likely just you and a few select others in the pool (your industry, or “space” within).
You were splashing around, having a good time… business was great. Everything was new, and fun. There was a good DJ and great drinks.
Then, little by little, the party filled up.
Suddenly you felt more people next to you, and the water got greasy.