This is a story of personal reinvention, as well as fashion innovation. Meet Lyndie Benson. You may not know her name, but her talents were behind the career of her husband for 30 years: saxophonist Kenny G. (Many don’t know that Lyndie named all of Kenny’s commercially successful albums and names of the songs, as well as designed most of the album covers.) But when their marriage came to an end a few years ago, she decided it was high time to put her own creative passions first. Her sustainable luxury fashion brand Bleusalt is barely a few years out of the gate, but its chic, relaxed, eco-style has already drawn the attention of celebs like Cindy Crawford and Patrick Dempsey.
But how did she go from having no experience in the fashion industry to starting a direct-to-consumer fashion brand? It started with discovering a piece of super soft fabric made from a beechwood tree. On #GlambitionRadio, I have Lyndie walk me through how she began the process from idea to launch, step by step. And you’ll appreciate her biggest a-ha moment — she realized she didn’t have to truly start from scratch; she already had years of valuable experience and was able to put it to use founding Bleusalt.
On the show, we also discuss:
*How Lyndie believes focusing on how you want to *feel* is more important than what you want to do (this is how Bluesalt was born)
*How Bleusalt is unlike any other sustainable luxury brands on the market (and how that led to dozens of Malibu-based celebrities to fall in love with the brand — this is key)
*Why she still insists on managing all of Bleusalt’s social media personally, as well as receiving customer emails
*About that collaboration between Patrick Dempsey and Bleusalt (how this happened is a fun story—and SO Malibu ;))
*How social media is like the equivalent to a “store window” when you have a direct-to-consumer business
*The key in standing out from the crowd easily (you have to hear this)
*What’s next for Lyndie and Bleusalt…
Lyndie and I also cover the importance of following your passion, why you should know your value, and to have confidence in putting yourself out there.
You’re not going to want to miss this episode. Lyndie’s power entrepreneur story is the perfect example of what happens when you follow your passions. Listen to this episode of Glambition Radio now (or download it for later).
Xo Ali
P.S. Be sure to head over to bleusalt.com to see her incredible pieces. I can’t wait to get my hands on The Wrap 🙂
