You’ve heard me share that creativity has been on a downward spiral in many areas of society as a result of profound information overload… as well as newly controlled narratives. 

But what about in business?

No doubt there’s been forced innovation in many areas, as we’ve had no choice but to come up with solutions, and fast. 

Beyond that… there’s a good portion of things we just don’t know right now within our companies, our models, our markets. 

And can I tell you a secret? 

In 2018 I hosted a one-time workshop on creativity for entrepreneurs, after seeing so many of the women I worked with become locked into models that no longer served their futures.

My objective? To identify and then completely disrupt any set ways of thinking around what their business should look like to be successful.  

We sparked stimulating new ideas for their businesses using concepts from major creative companies like Apple and marketing from pop culture icons such as the Kardashians. 

We took their current revenue models and then worked up at least 10 other ways they could be generating even more profits. 

One thing I love to do at my workshops is pull in pop culture examples of business and success principles.

For example, I have a love/hate thing with Kanye West.

I don’t keep up with much self-inflated celeb nonsense these days, but he’s one that can draw me back in, if I’m paying attention. 

Because – love him or hate him – his creative genius is… OFF. THE. CHARTS. 

I don’t really enjoy Kanye’s music. I don’t agree with many things he typically says or does. And of course, let’s not forget he can be a pompous ass. 

It’s the jungle of 2022. 

And you already feel it’s different, right?

Welcome to a new place where “normal” no longer exists.

And frankly, it’s a good thing for you and your business.

Because aiming for “normal” equals normal results – for you AND your clients. It also means ‘normal’ impact and ‘normal’ fulfillment. 

That sounds, to me, incredibly stagnant. And boring. Zzzzzzzzz.

I know you aren’t here to make an average impact, or offer mediocre services.

But how do we break out of the box of ‘normal’, which we’ve been programmed to work within? 

You’ve probably been spending the past few weeks pushing into the objectives you’ve planned out for your business (and life) in 2022.

And while things may be flowing along nicely, I bet there’s also at least one big challenge you may be facing.

Maybe it’s a problem you keep trying to solve, or a question you keep trying to find the answer to. And it’s something you just keep bumping up against repeatedly right now.

What to do?

In the past, you’d think…. ‘Problem A needs Solution A’.

So you’d go seek the answer.

You know what they say about feeling like the smartest person in the room… it means you’re in the wrong room!

I hear this from many women at all levels of business, after they attend one of ‘those’ networking events or ‘those’ kind of masterminds. It may end up being a fun experience and you make a few girlfriends, but you don’t really gain anything new. 

There will always be one last meeting you walk out of and think, ‘I can’t believe I shaved my legs for this’. 

Maybe these groups have served you well for several years, but you’re feeling called to a new tribe operating at a higher level. 

If you enjoy creating marketing copy + content that engages and attracts…  and would love working with an entrepreneurial organization that powers up women business leaders, this could be the perfect position for you.

The Trust, the modern, premier network for high-level female entrepreneurs led by award-winning business mentor Ali Brown, is seeking a Content Marketing Writer to help take our outreach and membership to the next level and beyond.

**Please note this is a full-time position, and we prefer this hire be based in the Phoenix area.**

We are a small team with a big mission: We accelerate the power of proven women leaders who are in positions to scale up and create impact.

Scottsdale, AZ + New York, NY — The Trust®, a premier network for women entrepreneurs who generate $1M+ annually, and Luminary, an inclusive membership-based platform and collaboration hub for women, today announced an exclusive partnership to support high-performing female business owners. 

“When I first conceived of The Trust, I envisioned having partnership spaces in major cities around the world. It’s thrilling to see this first milestone be reached,” said Ali Brown, founder + CEO of The Trust. “Luminary embodies the ethos of The Trust in a physical space, conducive to business brilliance, feminine leadership, and productive collaboration.”

“Luminary is on a mission to uplift women forward through all phases of their professional journey,” said Cate Luzio, founder + CEO of Luminary.

I’m about to sign off for the Christmas + New Year’s holidays and after a rollercoaster year in our world, I’m more excited than ever about 2022 and beyond.

Why?

It’s caused more of us to walk away from what in the past we ‘knew’ was true.

We are abandoning long-held benchmarks, paradigms, and institutions we were beholden to live by and run our businesses by.

As entrepreneurs, many of us (especially women) have been reinventing our categories — even entire industries — with brand new value systems that better represent what ‘success’ truly means for us.

If 2021 has shown us anything, it’s that there’s no ‘normal’ going forward. So it’s up to us to decide that NOW will be our ‘best’ time.

And if you’re a female entrepreneur generating over $1M annually in your business, it’s NOW you should consider joining us in The Trust, our premier network for 7-8+ figure women entrepreneurs.

Members of The Trust have made the decision to ‘seize the season‘, and despite uncertainty and shifting ground, many experienced their BEST years ever.